Eshmoon

Eshmoon Holistics; producer of healthy alternative food items (Chocolate, Cereals, Coffee, etc…) that are made from natural and organic ingredients. Adopting healthy principles of food combinations, the products are all gluten free, sugar free, and dairy free.

Did you know?

There is a healthier, tastier way to enjoy chocolate and it’s locally produced with fruit molasses from our villages.

What is the innovation?

Many aspects of Eshmoon are innovative and can be summed up with coming back to our local roots in order to express their unique local identity.

Eshmoon’s philosophy and mindset of being true to themselves is innovative and drives their solutions.

The name itself is innovative in that Eshmoon is the god of healing in Canaanite mythology which is the mythology of our region. Eshmoon uses local products such as carob molasses to sweeten their chocolates and desserts. The logo itself is a reflection of their identity and is unique in that it combines five elements of nature (air, fire, minerals, water and wood).

What’s the story behind the innovation?

Samer Tutunji, a chemist and yogi, was driven by the holistic health philosophy promoted by yoga to start Eshmoon. He originally wanted to produce organic cosmetics but felt the Lebanese market was not ready for that and decided to start with food- starting with the most loved food product: chocolate.

Why is it important?

It provides a healthier alternative to chocolates and desserts by using natural alternatives to sugar, and by being gluten free and organic. This is therefore ideal for children, for those with diabetes and for those who simply want to consume tasty and healthy combined.

Who is it benefitting?

Eshmoon packaging is reusable or recyclable and thus is environmentally friendly.

Eshmoon is socially responsible in that it hires from the rural community and the underprivileged and is involved in community service.

Eshmoon uses clean and natural ingredient so the end consumer’s health is benefitting.

Eshmoon, Nahr el Mot Highway

Dora, Beirut

+961 1 897 200

www.eshmoon.com

samer@eshmoon.com