House of Zejd is the flagship store where you can shop for the exquisite range of zejd organic & ecological olive derivative products.
Our company is called olive trade; yet we are promoting “house of zejd” our retail concept store.
DID YOU KNOW?
By just a zap of a QR code, a consumer can learn everything about a purchased olive oil including the the plot of land it originates from, the variety of the olive tree, when it was harvested, etc?
WHAT IS THE INNOVATION?
With a startup called Rigino, Zejd will be utilizing a production and traceability software to be able to efficiently trace any product from the shelf back to its raw material.
Youssef Fares, founder of Zejd, hopes that with time, this software will be developed on blockchain technology meaning that each part of the production chain will independently enter their data.
He is also planning on eventually using the Internet of Things to optimize the production line.
WHAT’S THE STORY BEHINF THE INNOVATION?
Zejd had obtained the ISO 22000 certificate which necessitates them to have traceability of products – meaning being able to trace back their product to find out, for example, which tank they came from. Right now, all information is recorded manually which Youssef says takes a lot of time and is labor intensive, especially when going back to identify a problem if needed.
So, Youssef was looking for someone that would develop a production and traceability software for him. Through Agrytech, he met Rigino, a startup currently in Phase 3 of Berytech’s agri-food accelerator, which is working on traceability. Zejd and Rigino signed an agreement stating that Rigino will be developing this software for the olive oil business and Zejd will be the first brand to use it.
WHY IS IT IMPORTANT?
Such software facilitates Zejd’s work at a managerial level and also when it comes to interactions with their dealers abroad or locally who will be able to use the lot number to get all the information they need.
Having a real software will reduce errors and be a more efficient system of traceability for Zejd, the consumer and the dealer who will all be more assured of quality.
WHO IS BENEFITTING?
There is a problem with traceability in the olive oil business in Lebanon. If it is done on block chain and a lot of awareness is raised about the QR Code on the product and the blockchain technology that guarantees the truth of the information this might be a way to assure the consumer that olive oil in Lebanon can be trusted especially since the software is scalable across the sector.
This will eventually impact the farmer as Zejd would be able to sell the oil at the higher price hence paying farmers more for their raw material.
