Fady Aziz is a brand strategist, design director, and entrepreneur with 20+ years of experience building standout brands across design, agri-food, and consultancy. He’s the founder of The Good Thymes, an award-winning zaatar brand redefining Lebanese flavors, and a trusted advisor to startups, SMEs, and industry leaders across the MENA region. From rebranding national institutions to coaching entrepreneurs, Fady merges strategy, storytelling, and design into brands with purpose and impact.