SLBS is the creator of VAL Vodka, an ultra-premium vodka brand crafted to deliver exceptional smoothness while celebrating modern lifestyle and global mixology culture.

DID YOU KNOW?

VAL is an Ultra-Premium, Organic, and Gluten Free Vodka from the West Bekaa region of Lebanon. It is crafted from the finest grapes including the famous native Obeidi that are carefully selected and put to an unhurried natural fermentation before being 5 times distilled in our handmade copper stills.

GOLD MEDAL winner at the Spirits Global Masters Award Competition in the Ultra Premium Category

WHAT’S THE INNOVATION?

VAL Vodka is a grape based vodka that focuses on ultra-premium quality, refined smoothness, and brand storytelling to create a vodka designed for modern cocktail culture. The brand combines traditional distillation standards with contemporary branding that resonates with new consumers and hospitality venues. VAL positions itself not just as a spirit, but as a lifestyle brand for bars, events, and premium social experiences.

WHAT’S THE STORY BEHIND THE INNOVATION?

The idea behind VAL Vodka was to create an ultra-premium spirit that combines quality craftsmanship with strong branding designed for modern markets. The brand was developed to respond to the growing global demand for high-quality vodkas with distinctive identity and strong positioning in nightlife and hospitality sectors.

WHY IS IT IMPORTANT?

The premium spirits market is rapidly growing as consumers shift from quantity to quality and experience-driven drinking. VAL Vodka contributes to this shift by offering a highquality spirit that enhances cocktail culture, hospitality experiences, and social occasions. By building a strong brand identity around quality and lifestyle, VAL aims to create value across the supply chain, from distributors and retailers to bars and consumers. The brand also supports the development of modern beverage entrepreneurship and premium beverage innovation.

WHO IS BENEFITTING?

Consumers benefit from an ultra-premium vodka designed for smooth drinking and mixology. Distributors, bars, and hospitality venues benefit from a strong brand that enhances their beverage offering and attracts customers seeking quality experience. The broader beverage ecosystem benefits from the development of innovative brands that bring creativity, value, and international positioning to the spirits market.