M P’TITS FRUITS

M P’TITS FRUITS grows fresh berries and transforms them into high-quality raw materials: fresh, frozen, purees and more. From farm to product, freshness comes first.

DID YOU KNOW?

M P’TITS FRUITS grows fresh berries and transforms them into high-quality raw materials:  fresh, frozen, purees and more. From farm to product, freshness comes first.

WHAT’S THE INNOVATION?

M P’TITS FRUITS is innovative because it controls the entire journey from farm to finished ingredient, ensuring traceability, freshness, and consistent quality. Instead of selling only fresh fruit, we transform our berries into versatile, ready-to-use formats such as purees, frozen fruits, powders, and functional products. This integrated approach reduces waste, maximizes value from each harvest, and offers premium berry solutions tailored to food, hospitality, and retail markets.

WHAT’S THE STORY BEHIND THE INNOVATION?

M P’TITS FRUITS was created to answer a simple challenge: high-quality berries were seasonal, fragile, and often wasted due to limited processing options. By building a farm-to-transformation model, we filled the gap between fresh harvest and reliable year-round berry ingredients, reducing loss while increasing value for farmers and clients.

WHY IS IT IMPORTANT?

M P’TITS FRUITS strengthens the local agricultural and food sector by turning fragile, seasonal berries into stable, high-value ingredients available year-round. This reduces post-harvest losses, supports farmers with better revenue opportunities, and creates skilled jobs in processing and product development. By offering clean, traceable berry ingredients, we help chefs, manufacturers, and retailers innovate with confidence. Our model contributes to food security, sustainability, and a more resilient local supply chain.

WHO IS BENEFITTING?

M P’TITS FRUITS creates value across the entire ecosystem. Farmers gain stable demand and better returns through reduced waste and year-round sales, while chefs, manufacturers, and retailers benefit from reliable, traceable, premium berry ingredients. The community benefits through job creation, local sourcing, and a more sustainable food system that maximizes harvests and minimizes post-harvest losses.

COMPANY TYPE

Organization

COMPANY SIZE

11 - 50

LEGAL FORM

DATE OF ESTABLISHMENT

2001

OPERATING IN

Lebanon

LANGUAGES

MEMBERS SINCE

OPEN FOR

Partnerships, Suppliers, Buyers, Distributors

SECTORS

Alcoholic beverages, Confectionery , Conserved food, condiments and sauces, Fresh produce (F&V), Retailers, distributors, etc.

SOCIAL NETWORKS