The Dry Company is a Lebanese startup born out of a conversation with a friend who was suffering from the closure of the Lebanese land border leading his banana crop to go to waste. The Lebanese agricultural sector as a whole has incurred heavy losses due to the closure of its export gateway especially for fresh merchandise. We believed that this geopolitical context, combined with a consumer trend pivoting away from saturated fat snacks and towards lower calorie, higher nutritional products provided the right context for to the development of our dehydrated fruit products.
DID YOU KNOW?
Our products offer long shelf life, are highly nutritional, completely natural, sold in appealing protective packaging and above all are delicious in taste and texture. These traits make them higher value exportable products at a time when the Lebanese local economy is in desperate need to balance its trade deficit. While we are proud to play our small part for the moment, we are looking to expand our range of offering within the fruit section as well as other potential segments. In the back of our minds, we always have a strive towards sustainability (exploring solar) and circularity and look forward to continue experimenting with potential biotech applications for the up-cycling of our food waste and for alternatives to our packaging.
WHAT’S THE INNOVATION?
We did not reinvent the wheel, we are simply turning it. Dehydration of food products to extend their shelf life and change their application has existed for millennia. We believe to have found the right way to use this technique to offer tasty fruit chips in convenient packaging. Our products are 100% natural with zero additives, what you get is what you see.
WHAT’S THE STORY BEHIND THE INNOVATION?
From extensive conversations with a close friend who is also a banana grower we knew the distress of the Lebanese agricultural sector and we saw an opportunity to help and create value by doing so. The raw materials are local and in ample supply we only needed to pluck the low hanging fruits, literally. Our first thought was “fried banana chips” for its been tried and tested extensively and with great success in Asia and Africa mostly. After a short consideration, we opted for the healthier and even tastier dehydrated option which we thought would be a customer preference and the right way forward in the market as well.
WHY IS IT IMPORTANT?
Our work increases the value and the marketability of primary agricultural produce which was being sold below its potential or not sold at all.
WHO IS BENIFITTING?
We believe that our work is benefiting a vast array of stakeholders along the value chain. Starting from the farmers who get more markets and higher potential value for their produce and the consumers who are at the heart of our work.