Lebanon’s Agri-Food sector is set to reach new heights as two key players join forces. On November 18, 2024, QOOT Cluster and Hospitality Services S.A.L. (HS) signed a pivotal Memorandum of Understanding (MoU). This agreement marks a significant milestone in advancing Lebanon’s Agri-Food sector, aiming to elevate local businesses and enhance their visibility in both regional and international markets.
A Shared Vision for Lebanon’s Agri-Food Sector
The MoU between QOOT Cluster and Hospitality Services is more than a partnership; it’s a strategic alliance aimed at enhancing Lebanon’s Agri-Food sector. United by a shared vision, the goal is to spotlight local producers and showcase Lebanon’s Agri-Food heritage, through targeted initiatives addressing key industry needs. This collaboration will enhance local visibility, expand market reach, and drive growth throughout the Agri-Food sector.
A key priority of this MoU is the collaboration on events and trade shows that promote Lebanon’s Agri-Food sector, with a focus on HORECA 2025. This partnership will showcase Lebanese Agri-Food products, creating new market opportunities. In addition, QOOT Cluster and Hospitality Services will organize targeted B2B matchmaking sessions to connect local producers with potential buyers, distributors, and investors, fostering valuable business relationships both locally and internationally.
Beyond networking, this partnership focuses on empowering Lebanese Agri-Food companies through capacity building, showcasing innovation, and expanding into international markets.
Paving the Way for a Brighter Future
The partnership marks a significant achievement for Lebanon’s Agri-Food sector. By combining the strengths of QOOT Cluster and Hospitality Services, this MoU promises a new era of collaboration, driving industry growth with greater opportunities, visibility, and a stronger market presence locally and internationally.
Through this MoU, QOOT Cluster and Hospitality Services are reinforcing Lebanon’s Agri-Food producers as innovators, showcasing Lebanon’s hidden treasures and paving the way for a thriving, sustainable Agri-Food sector that stands proudly on the global stage. This partnership reflects a shared commitment to establishing Lebanon’s Agri-Food sector as a beacon of quality and excellence.
