QOOT Cluster is proud to organize the Lebanese Pavilion at the Abu Dhabi International Food Exhibition (ADIFE) 2024, playing a pivotal role in ensuring Lebanon’s presence at this prominent event.
Held under the patronage of the Lebanese Ministry of Economy and Trade, and with the support of the UAE Presidential Court and the Kingdom of the Netherlands, the pavilion showcased 10 innovative Lebanese Agri-Food companies, including QOOT Cluster, and three companies supported by the BASATINE program funded by l’Agence Française de Développement (AFD) and a consortium made of six NGOs: CARE, Mercy Corps, Berytech Foundation, Georges N. Frem Foundation, Lebanese Organization for Studies and Training and Al Majmoua, as well as other Agri-Food companies.
The Abu Dhabi International Food Exhibition (ADIFE), hosted at the Abu Dhabi National Exhibition Centre (ADNEC) from November 26 to 28, is a leading event in the Middle East for showcasing Agri-Food products and trends. It attracts global industry leaders, buyers, distributors, and food enthusiasts, providing opportunities for networking and collaboration.
Lebanon: The Small Country of Great Delights
The Lebanese Pavilion’s theme highlighted the resilience and strength of Lebanon’s Agri-Food sector in the face of challenging times. With a focus on innovation and quality, the pavilion reinforced Lebanon’s reputation as a source of culinary treasures while providing valuable networking and partnership opportunities. QOOT Cluster’s pivotal role in organizing the pavilion underscores its commitment to fostering growth and ensuring Lebanese companies are well-positioned to engage with international markets and expand their reach. The participating companies include:
- QOOT Cluster
- Bustan El Zeitoun
- Nutshell
- Cortas
- Drayke
- Nutco
- Noble
- Little Melly
- Naddour
- Soler’s
Participating in events like ADIFE aligns with QOOT Cluster’s mission to shed light on Lebanon’s hidden Agri-Food treasures and increase its visibility on the global stage. Key benefits include:
- Networking with industry professionals from over 70 countries.
- Gaining insights from leading experts on pressing challenges in the food sector.
- Showcasing the latest Food and Beverage products, technologies, and solutions.
- Unlocking opportunities for public-private collaborations and potential deals.
- Staying ahead with the newest innovations in the Food and Beverage industry.
Showcasing Lebanese Strength and Excellence
The Lebanese Pavilion received overwhelming support from the local community, including visits from Lebanese residents of Abu Dhabi and Dubai. Among the distinguished visitors, Economic Attaché of the United Arab Emirates Mr. Jean-Claude Khoury and Economic Attaché of the United Kingdom Mr. Ralph Nehme toured the pavilion, interacting with QOOT members, sampling their products, and promoting them within his networks, further amplifying the pavilion’s impact. In a heartfelt gesture of gratitude, QOOT Cluster also presented a trophy of appreciation to Mrs. Rita Ziade, Sales Manager at the Abu Dhabi International Food Exhibition, honoring her unwavering dedication and invaluable contributions to the growth of QOOT Cluster, a testament to her ongoing commitment to the Agri-Food sector.
Amidst challenging times, Lebanon’s presence at ADIFE 2024, organized by QOOT Cluster, stands as a powerful testament to resilience and innovation. The determination of the participating companies, supported by QOOT Cluster’s unwavering commitment, underscores Lebanon’s drive for excellence in the Agri-Food sector.
The pavilion’s successful participation left a lasting impact on visitors, reinforcing Lebanon’s reputation as a land of great delights, innovation, and determination.
