Sally El Armaly Yacoub is an accomplished Head of the Division with extensive experience in the consumer goods industry. With a strong background in Marketing Management, Business Planning, Market Planning, Sales Management, and Market Analysis, she has effectively managed the distribution of FMCG brands while ensuring the preservation and enhancement of brand owners’ strategies and the profitability of the distributor. Sally holds a Mastère en Marketing from Ecole Supérieure des Affaires, which has equipped her with the knowledge and skills necessary to excel in her field. Currently, she holds the position of Head of Food and Beverage at Fattal Group, where she has made significant contributions to the company’s success. Sally is an asset to any organization she works with, and her dedication and expertise have earned her a reputation as a highly effective leader in her field.