Back in 1948, Moussa Rifai Sr. opened a tiny shop on Mazraa street in Beirut to sell his home roasted nuts and kernels. Quickly becoming famous for his high quality roasting techniques, the venture expanded and Al Rifai Roastery was born.
We just love nuts. That’s us, in a nutshell. We have 70 years of experience of producing high quality nuts. We have nuts in our DNA. With a passion for nuts come high expectations. We strive for superior quality, always. We dry roast all nuts, in order to enhance the taste and the purity of the nut. Our philosophy is ‘less is more’. We don’t throw our nuts in oil. And we would never add artificial flavors. Nuts are best enjoyed natural or dry roasted. We add sometimes natural seasonings to enhance their great taste and make them delicious.
DID YOU KNOW?
Al Rifai can trace back and forward every aspect of their production including where the salt used on their peanuts came from?
WHAT’S THE INNOVATION?
Al Rifai has implemented a firm traceability system starting with the reception of the raw materials and until the distribution of the end products. At each stage of the production process, a lot number is assigned to the processed goods. Delegated personnel are responsible for carrying out the different traceability tasks including ensuring the right system implementation in the processing area or keeping track of related records in Al Rifai’s ERP system.
WHAT’S THE STORY BEHIND THE INNOVATION?
To ensure the highest product quality and food safety, Al Rifai has an extensive quality assurance and food safety program covering the whole value chain.
In compliance with regulatory requirements and the highest standards, Al Rifai’s has implemented a firm food safety management system to control and eliminate all hazards that can be faced during process. Al Rifai is certified according to internationally recognized food safety standards: HACCP and ISO 22000 certified since 2008 and ISO 22005 certified in 2015 for the requirements of traceability in the food chain.
Indeed, Al Rifai demands 100 percent traceability on all their products and use scientific-based risk identification to prevent or eliminate potential adverse impacts. Al Rifai added on the IFS standard in 2016 and the AIB requirements in 2019.
WHY IS IT IMPORTANT?
In the event of a food borne accident or food safety non-conformance, the traceability system enables the tracing back through the food chain process, promptly and easily, in searching for its cause.
If monitoring data regarding food safety is in place, the investigation for the cause of the problem should become easier.
Also, in order to withdraw and recall problem foods in an accurate and prompt way, the traceability system can narrow down the search for the said foods as well as identify their destination. The system also helps to clarify responsibilities of food business operators.
WHO IS BENIFITTING?
It helps build the trust of end consumers who can enjoy Al Rifai with the assurance that it is safe and of high quality which can be verified if needed.