Al Wadi Al Akhdar, “The Green Valley” in Arabic, was founded in the late 70s with the mission to bring the goodness of nature to every home. Throughout the years, it became a leading Lebanese food brand with a strong presence in 22 countries.
DID YOU KNOW?
Al Wadi Al Akhdar is a trusted Lebanese food expert with a long legacy in the Lebanese market. Born out of a love for their culinary heritage, they have established themselves as experts in the Lebanese table. Their products are prepared using the finest ingredients, the highest food standards, and the latest technologies to ensure top quality and safety. Their aim is to gain equity strength and more recognition within the food industry regionally and internationally.
WHAT’S THE INNOVATION?
Al Wadi Al Akhdar opened their own laboratory of innovation to meet the growing demand for research and development. Their products are being exported to numerous countries. Their focus is on export, the excellence of their products and their Lebanese identity. Driving digital transformation across their different business areas leading on new norms. From leveraging its E-commerce presence to adopting the latest digital technologies, Al Wadi strives to improve its customer satisfaction and boost efficiency at all levels to elevate its brand.
WHAT’S THE STORY BEHIND THE INNOVATION?
It all started in 1979, at the time Lebanon was at war and food supply was running low. That is when Bechara Obegi and Frank Farage founded Al Wadi Al Akhdar. The two partners started by using the finest ingredients to make the three staples of the Lebanese Cuisine: Hummus Tahini, Foul Moudammas, and Chickpeas. With great reception by the market, innovation, and dedication, Al Wadi Al Akhdar kept expanding to offer today more than 200 unique products. Al Wadi Al Akhdar’s exceptional flavor and distinctive touch make it one of the leading choices of households across Lebanon and other parts of the world.
WHY IS IT IMPORTANT?
Quality and consistency are the cornerstones of Al Wadi Al Akhdar’s success. They follow the highest standards across every single product. Their laboratory of innovation is a professional platform for testing product conformity and safety. It is also a pilot plant that allows producing almost all products in the same way as in the factory.
WHO IS BENEFITTING?
Al Wadi Al Akhdar are devoted to having a positive impact on Lebanese society. Being socially accountable to themselves, their partners, and their community, is directly related to their core values. The journey to becoming socially responsible relies on the effort of bringing all the goodness of Lebanese food into every home. Today, the key/focal purpose of integrating CSR (Corporate Social Responsibility) programs is to contribute to economic development, maintain sustainability, and improve the quality of life and nutrition. Their focus is on Lebanese children deprived of basic nutritional necessities. Their CSR Initiative: “Men Qlb Al Wadi” من قلب الوادي aims on distributing food boxes and preparing hearty meals, with the involvement of their internal team and larger family to bring back happiness into the hearts of needy Lebanese families with children.