Atibaia Winery, also known as Clos du Chêne S.A.L., is a boutique winery located in Batroun, overlooking the Mediterranean. Since its inception, the winery’s goal has been to produce distinguished wines while maintaining its status as a boutique winery.
DID YOU KNOW?
The winery is named after Atibaia, a town outside of Brazil with special significance to the family. Their winery only makes three types of wine, one of each: red, rosé, and white. The wine at Atibaia is composed of several blends that were carefully chosen to achieve their distinct flavor, and it is made with unwavering attention to detail from start to finish. Atibaia strives to surprise their customers, which is why they released three limited-edition monovarietal wines in December 2020, one of which was a Malbec, a full-bodied red wine that is uncommon in the Mediterranean.
WHAT’S THE INNOVATION?
Atibaia believes they have reached a new stage in their development process. Following the establishment of a distinct market presence, the brand intends to innovate with new wines and even limited olive oil production. Furthermore, with the opening of their restaurant in the summer of 2022, Atibaia will not only sell their wine to their customers but an entire Atibaia experience as well.
WHAT’S THE STORY BEHIND THE INNOVATION?
By focusing solely on product quality, Atibaia has always sought to differentiate themselves through their distinct taste and limited production. From producing only one kind of red wine bottle per year, the brand has expanded to include a white bottle and, most recently, a rose edition, which was introduced last year. It was critical to the brand that their customers could enjoy their wine throughout the seasons, so they expanded their product line and created new, unique wine tastes that were distinguished by their refined yet wild flavor.
WHY IS IT IMPORTANT?
Lebanon has a thriving, dynamic wine industry, both locally and internationally. Atibaia took it upon themselves as Lebanese citizens to raise the profile of the Lebanese wine market. Furthermore, the wine industry encompasses many sectors of the economy, such as trade, agriculture, manufacturing, and so on, and with the shift in consumer preferences toward supporting local brands, Atibaia felt that their innovation was critical in helping raise the name of the Lebanese population and improve its economy.
WHO IS BENEFITTING?
The Batroun region has grown in recent years, and Atibaia is committed to assisting the region’s continued growth. In the process, they hope to benefit local farmers, the entire Batroun community, and thus the entire Lebanese community.