Crumble is a family-owned artisanal confectionery established in 1984. They manufacture confections such as chocolate, marzipan, cookies, calissons, macarons, florentines, etc. They grew to become one of the leading suppliers in the Lebanese B2B market.
DID YOU KNOW?
Crumble has a wide variety of Lebanese artisanal confectionery. They have adopted many worldwide traditions and twisted them with a Lebanese touch that cannot be found in other countries. Furthermore, their craft heavily relies on “by hand” production, ensuring that each piece is as unique as the client’s requirements. Their vision is to share a distinctive international confectionery experience that will resonate globally. Over the last decade, they have exported to the United States, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, Australia, Egypt, and Sweden.
WHAT’S THE INNOVATION?
Crumble’s new protein gluten-free bars will give them a competitive advantage as well as customer trust. They plan to supply the market with healthy products and are currently working on a new Crumble brand that will include healthy, vegan, and gluten-free chocolates with a Lebanese artisanal twist. Crumble plans to release two products by the end of 2022.
WHAT’S THE STORY BEHIND THE INNOVATION?
Crumble had a difficult three years, especially because the Lebanese market lacked purchasing power. As a result, and in response to the high demand for healthier alternatives, they have decided to invest in healthier products that can substitute imports and be sold to local customers at a reasonable price.
WHY IS IT IMPORTANT?
Crumble has noticed that their customers have recently been ordering more and more healthy options in the confectionery sector. As a result, they have decided to expand their product lines in order to first target the healthy snacks Lebanese market and then expand their exports to international markets.
WHO IS BENEFITTING?
With the rise of the health-conscious consumer, the majority of Millennials and Generation X now choose to buy a healthy snack during their day at university, at work, or after working out. As a result, Crumble has decided to become a local supplier of such goods.