Since its inception in 1952, Debbane Freres S.A.L, the agriculture division of Debbane Agri, has been regarded as one of the leading agricultural groups in Lebanon and the Middle East. Their vision is to be a trusted leading regional distributor of agri inputs providing complete agronomic solutions, and world-class products to farmers helping them maximize yield and quality of produce.
Debbane aims to provide a valuable contribution towards a sustainable agriculture through offering up to date, innovative agricultural products from reputable multinational suppliers. Their technical experts craft tailor-made services to improve farmers’ productivity by understanding the market conditions and needs. The company works on ensuring the best possible customer service, their strong presence on the ground consolidates and diversifies their distribution channels, which help them maintain their position as market leaders. Debbane continuously is up-to-date regarding the market to continuously develop new technologies and services. They capitalize on their pool of talents to build-up technical and commercial know-how in collaboration with their multinational suppliers to expand into new developing markets.
DID YOU KNOW?
Debbane Freres is part of Debbane Agri operating in the MENA area and providing solution for farmers to improve their production quality and provide the market with high end fruits and vegetables and by that increase their income and profitability.
Debbane provides the market with a range of residues-free fresh produce (vegetables, grapes, bananas,…) using advanced production systems that helps optimizing inputs and increasing the yield and the quality of the products.
WHAT’S THE INNOVATION?
Debbane’s strategy is to be always available to the producers and equip them with the proper technical support, innovative R&D products and most recent production systems so they can produce fresh and residue free fruits and vegetable selling at higher local and export market value.
WHAT’S THE STORY BEHIND THE INNOVATION?
A technical and development team is behind all innovations provided by Debbane. The team acts on the feedback and needs gathered from the market to outsource solutions from multinationals and local producers, helping the growers to overcome their technical and production issues.
WHY IS IT IMPORTANT?
Low residue products and innovative production systems are key elements in the future of agriculture in Lebanon and the world.
WHO IS BENEFITTING?
Farmers, investors and consumers.