DIGIMART is a B2B online platform that links distributors to small and medium FMCG retailers, allowing distributor to gain more prominent market coverage, promote their products, and increase their sales, while allowing retailers have access to promotions and discounts.
DID YOU KNOW?
The Fast-Moving-Consumers-Goods (FMCG) market in Lebanon consists of more than 35K in Points of Sale (POS) divided between small and large grocery stores, supermarkets, restaurants and hotels. Typically, the distributors sell to wholesalers, who in turn sell the goods to the stores. The current market structure and dynamic makes it costly for distributors to reach smaller retailers thus leading smaller retailers to rarely have access to promotions and discounts.
DIGIMART is helping democratize the market while reducing the reliance on wholesalers and simultaneously benefiting both distributors and smaller grocery retailers.
WHAT IS THE INNOVATION?
DIGIMART’s competitive advantage lies mainly in the fact it transparently presents retailers with the full range of products at better prices while giving them access to discounts and promotions – something they rarely benefit from in the traditional supply chain – given their size and their low bargaining power.
WHAT’S THE STORY BEHIND THE INNOVATION?
Cofounder Georges is a retailer and a wholesaler struggling to find the products he needs as a retailer, going out of stock and having to buy the products at a higher price. As a wholesaler, it was also hard for him to reach new customers, as well as following-up with his existent customers to take their orders. Looking for a solution to Georges’ problem that turned out be very common among retailers and distributors, Georges and Tony came up with the idea of DIGIMART.
WHY IS IT IMPORTANT?
DIGIMART introduces authenticity and accessibility to the existing market, providing transparency of their products and better prices to retailers, giving them access to discounts and promotions which they rarely benefited from them given the size and low bargaining power.
On the other hand, distributors are increasing their market coverage, delivering their products faster, instantly notifying the retailers about the latest promostions and discounts while maintaining the same cost of their sales team.
DIGIMART enables distributors by decreasing their sales expenses while increasing their reach, convergence, and sales.
WHO IS BENEFITTING?
DIGIMART is a powerful tool allowing distributors to market their offerings and penetrate a larger market while maintaining and even reducing their cost. As for retailers, they are saving time, money, and effort.