Khoury Agriculture Center is a farming and trading company, producing quality fresh fruits and vegetables, wine grapes and wine. Their products are marketed both locally and for export. They currently manage 1000 donum (100 hectares) of fruits and vegetables in KAA region targeting an expansion to 3000 donum. They also have two wine brands: MUSE du Liban and Chateau Ainata, and have exploited 600 donum of vineyards in Ainata al Arz village with a target expansion to 1000 donum.
DID YOU KNOW?
Khoury Agriculture Center is Global G.A.P. certified and operates under an integrated pest management. They are dedicated to delivering high quality products through implementing the necessary measures and procedures in order to produce safe products.
WHAT’S THE INNOVATION?
Khoury Agriculture Center invested in vineyards at a very high altitude defeating the high risks and harsh climate conditions. They work with small farmers of the area by helping them to exploit and plant their lands, thus, enhancing rural inhabitants to stay in their villages thus developing their countryside.
As for the fresh fruits and vegetables, the precision agriculture is maintained all around the seasons to deliver safe products to both local and international markets. Khoury Agriculture Center is targeting to be organically-certified.
WHAT’S THE STORY BEHIND THE INNOVATION?
It all started at the farm in the KAA region and then expanded to Ainata al Arz. It is a story of a wine and agriculture passionate who wants to produce quality fruits and grapes thus wine from the land of the Cedars.
WHY IS IT IMPORTANT?
Through its partnership with small farmers in the mountainous region, Khoury Agriculture Center is giving them the means to invest in their lands and benefit from them, while providing consumers fresh and trusted products.
WHO IS BENIFITTING?
The small farmers in the Ainata area are the main benefactors as they are staying in their village, and getting technical support to invest in their lands.