Le Pré ventures into Premium Natural and Health Beverages manufacturing.
Their products are made from natural selected ingredients blended with a unique recipe to deliver superior taste for consumers. They are ISO: 22000, HACCP certified.
DID YOU KNOW?
Consumers are becoming more health conscious and are willing to try healthier alternatives to soft drinks while focusing on more premium products they can rely on. RTD (ready to drink) beverages are growing in popularity as they offer the grab and go convenience that fits busy yet healthy lifestyles. Additionally, environmental concerns regarding excess packaging and the use of plastic are on the rise and therefore influencing consumers’ decision-making processes. Le Pré bottles are made of glass that is 100% recyclable for infinite times.
WHAT’S THE INNOVATION?
Le Pré provides quality and value to their products.
Socially, they are offering stable jobs in Jouar El Hoz, a remote village in the mountain, and encouraging local residents to stay close to their families and lands.
Le Pré are also motivating local farmers by reinvesting in their lands, purchasing their products and therefore securing extra revenue for themselves and their families.
They are aligned as well with the premiumization and healthier beverage industry by proposing the 1st premium juice and vinegar brand in the Lebanese market.
WHAT’S THE STORY BEHIND THE INNOVATION?
Aligning family values with social, durable, and impact investing. Strengthening the rural economy is the ultimate objective by encouraging the people to stay in the area all year round.
WHY IS IT IMPORTANT?
The area is known for both the quality and the quantity of its fruits, yet local farmers had decreased their investments in the lands due to the low returns. The region is in dire need of job opportunities and normal day to day activities, which Le Pré hopes to contribute as much as they can through this project.
WHO IS BENIFITTING?
Local residents and farmers are the ones who are most benefiting from this innovation. Le Pré can see on a daily basis the positive impact that it is having on their daily lives. More people are planning to stay in the village even during the harsh winter times.
