Lebanese Genco Olive Oil is a family-owned business that was founded in 2014 to carry on a more than 300-year-old tradition of cultivating olive trees and producing olive oil, in addition to producing other byproducts of this sacred tree. So far, they have successfully established two brands in pursuit of this goal: Orchards of Laila and Elissar.
DID YOU KNOW?
Lebanese Genco Olive Oil began as a very small family business and has since grown to become the most awarded Lebanese olive oil and honey company. Their expertise includes, but is not limited to, organic Extra Virgin Olive Oil (E.V.O.O.), infused Olive Oil (O.O.), honey, molasses and tahini, herbs and spices, and even olive oil-based cosmetics.
WHAT’S THE INNOVATION?
Lebanese Genco Olive Oil employs the olive oil blending method, which customizes and balances the olive oil to individual tastes. In terms of processing, their central land management system serves as a one-stop shop for olive grove management.
WHAT’S THE STORY BEHIND THE INNOVATION?
Since their family has been in the olive oil business for over 300 years, the company’s founders have always prioritized preserving and growing their heritage. Consequently, they believed that while their predecessors’ experience provided an essential foundation, it needed to be adjusted and upgraded to meet global market demands in order for the business to thrive. After many years of studies and research in the world’s most prestigious olive oil institutions, and after working with a team of expert sommeliers and blenders to perfect the product in every aspect including quality, taste, and packaging, Lebanese Genco Olive Oil was finally founded.
WHY IS IT IMPORTANT?
Lebanese Genco Olive Oil’s founders believe that by focusing on two important strategies: premium quality and innovation, Lebanon can grow largely through export. Their business model addresses the shortage of high-quality E.V.O.O. in the world as well as the complicated olive oil processing that landowners face due to a lack of time and mobility. Lebanese Genco Olive Oil’s new methods are fundamental solutions that address the needs of the majority of small and medium-sized olive grove land owners in Lebanon, ensuring transparent exportable top-grade E.V.O.O. Today, Lebanese Genco Olive Oil has achieved its goals of creating new jobs, assisting local farmers in achieving long-term sustainability, and contributing to rural development.
WHO IS BENEFITTING?
Over 85% of Lebanon’s olive landowners stand to benefit from this innovation. Lebanese Genco Olive Oil’s model strengthens the olive supply chain from the farm to the consumer while ensuring market access. This means that farmers, agro workers, wholesalers, and retailers all benefit from the supply chain’s improvement. Furthermore, they are helping push Lebanon to the forefront of the global olive sector, which benefits the Lebanese economy and community by highlighting Lebanese products on a variety of global levels, earning the reputation that they truly deserve.