An interesting fact about Nutshell
Nutshell, the brand founded by Lama, has an interesting story behind its name. Lama was in her parent’s kitchen, putting together the very first peanut butter sample jar when she realized the need to find a name that reflected her core value of providing healthy, nourishing food to her customers. This became an obsession, consuming her thoughts day and night.
During one of her early morning runs in the Lebanese mountains, Lama found herself mumbling words and phrases related to health, nuts, and energy. She was so lost in thought that she did not realize she was talking to herself. After countless ideas had come and gone, a name finally popped into her mind – “Nutshell”. The name was perfect – short, simple, and memorable. Her family and friends loved it, and thus, Nutshell was born.
What is your innovation?
As an innovative brand, Nutshell has transformed unhealthy, commercial, and imported peanut butter into a nutritious and delicious alternative that is locally produced and free of refined sugars, palm oil, and artificial additives. Nutshell takes pride in promoting the health benefits and culinary uses of peanut butter in a region where nut kinds of butter are not a traditional part of the cuisine but are becoming one due to the increasing demand for plant-based foods.
Nutshell started its journey by selling its products through e-commerce and has gained momentum and attracted the interest of both customers and grocery stores. Nutshell is committed to sustainability and has taken a significant first step by packaging its nut butters in reusable and recyclable glass jars. Nutshell is dedicated to continuously innovating and improving its product, process, and business model to provide the best possible service to its customers and contribute to the growth of the plant-based food industry.
What is the story behind the Nutshell innovation?
Nutshell has an interesting story behind its creation. As an avid runner, Lama always had a spoonful of peanut butter to fuel her energy after long runs. However, she couldn’t find a snack that was healthy, delicious, quick, and low on sugar to sustain her energy throughout the day. Lama noticed that the peanut butter products available in the market were commercial and loaded with sugars and artificial ingredients, which made them unhealthy.
As a food scientist with a BS and MSC, she took it upon herself to create her own peanut butter, which met her requirements. She transformed an unhealthy product into a nutritious and delicious alternative that is locally produced and free of refined sugars, palm oil, and artificial additives. Thus, Nutshell was born. Nutshell’s story is a testament to Lama’s passion for healthy living and her dedication to providing customers with a high-quality product that meets their needs.
What triggered the innovation?
Nutshell was created due to Lama’s personal experience as a runner and her passion for healthy, natural foods. Lama was motivated to create a product that would offer consumers a high-quality alternative to the commercial peanut butter available in the market. She noticed the increasing demand for plant-based foods and saw an opportunity to cater to a growing market while providing a nutritious and delicious option that is locally produced.
Lama was determined to change the misconception that healthy food is bland and unappetizing by creating a product that was not only healthy but also enjoyable to consume. She used her background as a food scientist with a BS and MSC to transform an unhealthy product into a nutritious and delicious alternative that is free of refined sugars, palm oil, and artificial additives. Nutshell’s creation is a testament to Lama’s dedication to promoting healthy living and her commitment to providing consumers with a high-quality product that meets their needs.
Why is Nutshell’s innovation important, and why is there a need for it?
Nutshell’s innovation is essential as it offers a healthier alternative to the commercial peanut butter and chocolate spreads available in the market. Nutshell’s natural nut butters are free from harmful additives such as refined sugars, hydrogenated vegetable oils, palm oil, or preservatives. They contain high levels of protein, fiber, and healthy fats, making them a vital part of a healthy diet. The innovation provides an excellent option for individuals who follow vegetarian or vegan diets, have specific dietary restrictions, or aim to make healthier food choices.
Who benefits from Nutshell’s innovation, and what is the impact on the general community?
Nutshell’s innovation benefits health-conscious consumers, vegetarians, and vegans who include our products as part of their balanced and healthy diet. Consumers with dietary restrictions or those who want to reduce meat consumption for health or sustainability reasons also benefit. By producing locally, Nutshell contributes to the Lebanese economy while raising awareness of the importance of supporting local businesses. The impact of Nutshell’s innovation extends to the general community, encouraging individuals to make healthier food choices and promoting sustainability.