Interesting facts about Arak Farid

Arak Farid Is a team of 2 currently working on all aspects of the brand, from the production to the sales, marketing, and brand image. They are also trying to change the perspective on the Arak industry and give it a younger and more experimental appeal, which is why they are creating several flavors/infusions with the Arak, such as Zaatar, Lavender & Cinnamon.

What started the innovation?

They primarily got inspired by the tequila and how they infused it with several herbs & spices, so they started the experiment in our kitchen, which we later refined and finalized.

Why is there a need for such innovation?

The Arak spirit is a bit understated, although it is a trendy and tasty drink, so a twist should change that perception. They hope to attract the young generation, the foreigners, and the adventurous, by exploring something new.