Tanmia, Agricultural Development Company, was founded in 1972 in Lebanon as a day-old chick producer. In November 1998, Tanmia launched its meat products and quickly became one of the leading chicken meat processing companies in the Middle East.
DID YOU KNOW?
Tanmia is an integrated poultry business, from parents growing to hatching, to broiler growing to slaughtering, processing and distribution. Handling all operations of the value chain allows Tanmia to take control over the entire flow of work, securing the safety measurements from farm to fork.
They are dedicated to the finest practices in broiler farming, poultry processing and further processing, in their mission to provide the consumer with the healthiest and most innovative chicken products ever produced in the Middle East. Tanmia was awarded the HACCP certification in 2004 and is now proudly ISO22000 certified.
WHAT’S THE INNOVATION?
Tanmia is developing new products that can act as an alternative to the overpriced meat such as the mafroumeh chicken meat to substitute the expensive beef mafroumeh in the Lebanese cuisine. In addition, Tanmia has been encouraging the local production by substituting products usually imported, and producing them instead locally such as chicken and smoked hams (with herbs and smoked).
WHAT’S THE STORY BEHIND THE INNOVATION?
Tanmia is a company that aims to be the pioneer in innovating in chicken products since its establishment. The company aims to introduce to the Lebanese market innovative new products, such as frozen processed chicken products ready to heat, the frozen and ready to cook chicken, the cold cuts, and the cans. Tanmia also took the opportunity to outshine the chicken value chain by redesigning Lebanese recipes substituting meat by chicken in Kebbeh, and Chich barak… making them more affordable to the Lebanese population.
WHY IS IT IMPORTANT?
The need of this innovation relies on supporting the Lebanese population by providing alternative, affordable, and delicious chicken products, which results also in providing new job opportunities..
WHO IS BENIFITTING?
Different stakeholders in this integral value chain are benefitting from pushing the Lebanese industry and substituting import.