Tricker Treat is a Lebanese food company that specializes in healthy snacks and meal options for children and their families. Since its inception in 2017, the brand has grown to become well-known and popular among locals in the FMCG industry. Tricker Treat provides healthier snacks and meals that are free of preservatives, refined sugar, and nuts. Their products are available in all major supermarkets, specialty shops, and online e-commerce platforms, serving the entire Lebanese market.

DID YOU KNOW?

Each Tricker Treat snack product is identified and recognized by a distinct brand mascot. Each of these characters has a different personality trait and profession that contribute to a better society.

WHAT’S THE INNOVATION?

Tricker Treat was created for two reasons: to provide children with a healthier eating habit associated with nutritious food alternatives, and to assist busy parents in making healthier food choices for their kids. Their products are well-known for being high in superfoods, free of preservatives, nuts, refined sugars, and allergy-friendly. Tricker Treat also sells vegan products on the market while working to improve its manufacturing process.

WHAT’S THE STORY BEHIND THE INNOVATION?

As a mother herself, Rawane Hayek Arafeh, the founder of Tricker Treat has always wanted to feed her children the healthiest and most nutritious food. Her children, on the other hand, thought healthy food was boring and unappealing, while she spent a long time planning, sourcing, and cooking daily healthy nutritious meals the idea for Tricker Treat emerged to solve that problem for children and parents.

WHY IS IT IMPORTANT?

Healthy eating has become increasingly popular in recent years, particularly among children. Schools around the world are calling for action to incorporate healthy eating habits and nutrition awareness into their curriculum, and parents are always looking for new ways to improve their children’s diets. Tricker Treat aims to help parents who are struggling to change their children’s perceptions of healthy food by providing healthier alternatives of foods that children used to dislike but now enjoy and approve of.

WHO IS IT BENEFITTING?

Parents and Children’s lives have become easier and healthier. Parents no longer have to worry about their children’s food consumption, and children no longer need to eat food for the primary purpose of growth but can do so with delight. As a micro business operating locally, Tricker Treat is leading the way in revitalizing the Lebanese agri-food industry while implementing and maintaining sustainable manufacturing processes.