Eight companies, members of QOOT Cluster, participated in a trade mission to the Kingdom of the Netherlands, organized by the Kingdom of the Netherlands Embassy in Lebanon, the Lebanese Dutch Business Association (LDBA) and Food Valley Cluster in early October 2019.
The objectives of the trade mission were to allow the QOOT Cluster members to gain a broader perspective of the agribusiness sector while creating a connection between Lebanese and Dutch enterprises.
The two-day program included a workshop to better understand the retail system in the Netherlands. Members were introduced to the different main players in the Netherlands as well as the different trends in the European processed food industry. The members attended a workshop on Responsible Business Conduct (RBC- Corporate Social Responsibility, and participated in B2B meetings and visited Food Valley, Wageningen University and FrieslandCampine.
Samer Sfeir co-founder of Hum’n Go stated: “the workshops allowed me to better understand the European market trends in the food sector specially regarding innovation, social and environmental responsibility as well as convenience of the product, in what relates to opportunities that our products can provide in European market.”
The program also included a networking reception at the Lebanese ambassador’s residence in The Hague with key people from government and the private sector of the Kingdom of the Netherlands.
QOOT Cluster members participants in the mission were: Agriplus, Colonel Beer, Hum’n go, Karma, Mr. Leaves, Natagri, Riachy Vineyards, and Smart Gourmet.